Reading Time: 3 minutes

Who Manages a Website?

So who manages a website? The webmaster, the Content manager, the IT department, or the other stakeholders? If your website is a business, you need to decide who will oversee the site. These are just a few of the considerations to make when assigning responsibility for your website. You should also set clear goals for each team member and assign them a specific amount of hours to work on the website. If you find that your team members are not meeting their goals, you can always revisit the process and make necessary changes.

Content manager

The education and experience required to be a Content Manager vary greatly by company and expected job duties. In general, employers seek applicants with a bachelor’s degree, although some may have other credentials. Some may have additional training and experience in content management, such as a degree in journalism, computer science, or marketing. Other candidates may have other relevant credentials, including a certificate or voluntary certification in content management. In addition to a bachelor’s degree, a Content Manager must have experience in writing and editing.

The job of a Content Manager includes assessing the needs of a website and assigning content to Writers. A successful Content Manager is also responsible for editing the content for grammar and spelling, contacting Bloggers, preparing email newsletters, and posting links to social media sites. A content manager may write the entire content for a website by himself or supervise a team of writers. Often, a content manager will be responsible for updating a website regularly, especially if it is a larger site.

Webmaster

A webmaster is the person responsible for overseeing a site. The webmaster manages the content and organization of a website, as well as the server’s technical programming and maintenance. If you’re running a small website, your webmaster will likely be the same person who creates the content, answers emails, and makes changes to the web pages. However, a webmaster is more than just a computer programmer.

A webmaster’s skills and education vary, depending on the organization. Some webmasters choose to self-learn, while others seek further education in business and management. In general, webmasters are expected to be highly computer-literate and have good computer-science skills. They should be comfortable using standard software packages and conducting online research. A college degree in computer science can help them obtain a higher-level position managing larger websites.

IT department

When an IT department manages a company’s website, the marketing team should be able to oversee the technical aspects of the site. For instance, an IT department may know the general demographics of the customer base, but it is unlikely to have a clear understanding of their purchase behaviors or preferences. However, a marketing department can easily learn how to write copy in the company’s own voice and maintain a consistent brand voice.

The IT department is not the right place for a website manager. It serves as the public face of an organisation, and the website is its single largest asset. In addition, it is the main business channel. IT managers should not be managing a website. It should be run by someone who understands branding, content, and service delivery. Good websites have quality content, easy-to-use online services, and an attractive brand. But if the IT department is not handling the website, the business is in trouble.

Other stakeholders

Identifying the other stakeholders involved in the success of your website can be done in a number of ways. One way is by geographical location and other factors, such as the type of projects each stakeholder will be involved in. If your website is designed to support marketing, you should include the sales team in the process. On the other hand, if your website is a product or service, you should include your target audience.

The marketing department is generally the most visible stakeholder. It’s often the department with the most content and the best ideas for a company’s website. But marketing has many agendas and responsibilities for a corporate website. For instance, the marketing department can determine what content and design elements should be included on the website. If you’re not sure which stakeholders to include, consult with the marketing department to understand their expectations.