Website Positioning on Google
One of the most common mistakes made in website positioning on Google is creating too many links. To optimize your positioning, your link structure should be the same for every page of your site. The main domain should have around 10 external links, and each of these should be “do-follow.” The number of internal links should not exceed 10 per page. The external links should be similar to the main page. The most important rule is to use internal links only when necessary.
Quality content is vital for search engine rankings, and the best way to increase your search engine rankings is to write unique high-quality content. This means making your website easy to navigate and providing quality information. It also means ensuring that the content is relevant to your target audience. Your website should also have a large amount of text, preferably more than a single paragraph. It’s important to capture their attention with the right mix of keywords.
Another important factor in website positioning on Google is the quality of your content. A good site will rank high in the SERPs for relevant keywords. The unique content your website has, the better it will perform. The key to this is to always start with a question and answer it as clearly as possible. You may also want to add a detailed description of the content. Remember that the more text you have, the more important it is to have keywords in your titles and descriptions.
Finally, a good website must be user-friendly. It should have high-quality content, which is crucial for search engine web site positioning. The content should be informative, original, and relevant to the user. It should be able to answer the questions of the reader. You also need to provide a good amount of text and grab their attention. When writing for the Google SERPs, your site should always include keywords in your titles and descriptions.
Website Positioning on Google
There are over 200 factors that affect a website’s position on Google. Quality of content and domain age are two of the most important. The more original content you have, the higher your chances of ranking on SERPs. It would be best to keep in mind the user’s needs. You’ll need to create content that responds to these questions. You’ll be surprised at the results. This is why a good search engine optimization strategy is so crucial.
It’s important to remember that the more content you have, the higher your chances of being found. If you’re writing a lengthy article, your keywords should be included in the title. This will increase your website’s ranking on Google. This will improve your website’s visibility and make it more visible. In addition, it will also help to improve your site’s user experience. You’ll find that your visitors will be happier if your content is easy to read.
The more content you have, the more likely they will click on your link. It’s important to keep in mind that your website’s URL is very important. Using an exact match domain will increase your chances of being found in Google. Adding a keyword to your URL will help searchers find your website. By linking to other pages on your site, you’ll enhance your site’s authority. If you’re linking to your homepage, your content will be listed in SERPs as well.
Besides optimizing your website’s title, your content must be original. It should be written to answer your users’ questions so that the search engines will notice your content and rank it high. The more content you have, the better your site will be in the SERPs. But remember, a good SEO strategy is not a quick-fix solution. It’s important to take your time and make the most of it.
It is important to keep your content fresh. The content on your website should be relevant to the keywords on your site. This is crucial for search engine rankings. Try to make your content as original as possible and write to your users. It’s best to use natural, relevant backlinks to your site. This is a way to increase your ranking on Google. This method is also effective for local SEO in Serbia. Using the correct keyword phrases when writing for your site is essential.
How to Use Google Positioning to Your Advantage
If you are new to website creation, Google positioning might seem like a big mystery. But don’t worry; it doesn’t have to be. The trick to ranking high in Google isn’t writing in odd language or stuffing too many keywords into an article. It is all about understanding what people are searching for and creating a blog post centered around a popular topic. This way, you’ll get the traffic you need without spending a lot of time or money trying to write the perfect content.
To keep up with the ever-changing Google positioning rankings, it’s important to keep abreast of algorithmic updates. Throughout the year, Google makes at least five to nine minor updates to its algorithm. The frequency of algorithmic changes is an accurate measure of the volatility of Google’s positioning algorithm. During 2018, there were nine updates per day. The frequency of algorithmic changes is also reflected in the number of position changes. For example, in late April, Google changed its algorithm by removing some websites from their top positions.
User signals also factor into your Google ranking. If your content draws users to spend time on your site, it is likely that they will scroll down and engage with it. Users may also click on internal links and explore other pages. However, if these links are broken or lead nowhere, you may be penalized. Other factors that affect your ranking include the length and topical relevance of your content. The more extensive your content is, the greater the likelihood that it will be featured with words related to the topic.
There are many benefits to building high-quality backlinks and using Google to your advantage. These backlinks can expand your audience, improve your brand authority, and boost your conversions. In addition, they can generate traffic from new customers and boost sales. Quality backlinks will also improve your credibility. These factors will be reflected on Google. If you’re unsure of how to begin building your backlink profile, you can check out some tips below.
Quality backlinks are those from reputable websites with great content and top-notch user experience. They give Google exactly what it wants, and the link profile of a website with a high-quality backlink profile looks natural. Avoid link schemes and affiliate programs that look natural but may actually be damaging your rankings. In addition, try to stay under Google’s guidelines when purchasing backlinks. You’ll have a better chance of boosting your organic traffic with quality backlinks.
Building backlinks is an ongoing process that requires patience and consistency. The key is to keep your content fresh and unique to keep your audience interested. If your content is great, you’ll get a lot of visitors. And if you don’t have a lot of backlinks to begin with, then try to focus on creating content for other websites. You’ll be rewarded with more traffic in no time.
Quality backlinks are important because they boost your page’s ranking on the search engines. Links from reputable websites increase your page’s visibility, so the more of these you can get, the better. Quality backlinks are the ones that are a good sign of trust. If you’re trying to get ranked #1, try to get as many backlinks as you can. Those quality websites will link to you and help you get traffic to your website.
Image search results
The first image on an image search results page is equivalent to position one in SERPs. But, how does Google determine relevance? Among other things, Google looks at the image’s title, content, and URL. A corgi picture on an article about dogs would probably get better rankings than a portrait of a lone wolf on a lonely mountain. Aim for a smaller file size, but do not sacrifice quality. Faster loading time improves user experience and ranking. However, avoid blurry images, which may decrease user experience and negatively impact your rankings.
The images that appear on image search results should be optimized for organic search. Image optimization for retail products and consumer goods is especially important for businesses that rely on the reputation of individuals. For example, professional groups should optimize their images, as consumers often search for individual profile pictures and portraits. Other topic areas that attract searches include venues, finished work products, and the like. Depending on the subject area, the right image can increase your organic search results.
Another important factor in image optimization is relevance. Although the alt attribute can help SEO, a good image caption is more important. Google indexes images in context and looks at surrounding text content to determine relevance. An image without descriptive text does not have the ability to engage a shopper’s interest. As a result, it is important to optimize image content with content. Once indexed, your images will show up in Google Images results, boosting your site’s search engine rankings.
Increasing the visibility of images in Google image search results is important for both regular search and image optimization. Moz estimates that roughly one-third of all Google searches involve images. Hence, it’s important for businesses to consider the importance of image search. They should include the relevant images in their SEO strategies. When they do, you will be able to dominate the organic search results. This will improve their visibility and increase the chances of being seen by potential customers.
Getting your site to show up at the top of Google branded searches is crucial if you want to boost your conversions. Featured snippets are a critical part of Google positioning for branded searches, because they represent your competitor’s content. If you can create content that is better than your competitor’s, you will be positioned above them on Google’s SERP. For example, if someone is searching for’moz pricing,’ they’ll see Moz’s branded snippet instead of SEMrush’s.
Another way to get your brand seen on Google is to use branded keywords in your anchor text. By using branded keywords in your anchor text, you can prove to search engines that you are the authority on the topic. Branded keywords can be used on social media sites, and they can improve your website’s natural search performance. However, this strategy is not a guarantee of getting your site to the top of Google branded searches.
Branded keyword research will help you determine what the best keywords are for your brand. A brand name search will show that someone has heard of the brand, but they’ll likely be searching for a specific product. Often, these branded keywords will lead the user to your website. If your brand’s name is associated with a product, your website should be at the top of the search results page. You can find more examples of branded keywords in the following paragraphs.
Branded search optimization should also target people’s behaviors in order to increase brand awareness. Branded keywords are more likely to drive higher conversions than non-branded ones. Regardless of the size of your brand, you should aim to be number one for branded keywords. In addition, you should also be aware of the type of audience your site attracts. Then, you can implement strategies that target those users in a more targeted manner.
Social signals from Facebook, Reddit, Quora, Pinterest, etc.
In today’s social media world, users access social media websites on their mobile devices and desktop computers. They create a highly interactive environment where users can discuss user-generated content, form new friendships, and advertise themselves. In addition, users can expand their ideas through blogs, podcasts, videos, and gaming sites. This data can help marketers better understand what consumers are seeking.
Social networks influence search engine ranking through social signals. These signals are the actions of users on social media sites that result in links to a website. Search engines are constantly monitoring these signals and have even admitted that they are weighing social network links in search results. Increasing social media engagement helps increase website popularity. Brands should listen to feedback and use images to boost interaction rates. Creating and sharing content that resonates with customers can help raise search rankings.
Social media has also become more mainstream, and is used by younger and older generations alike. It is gradually displacing the traditional authoritative voices of news media. In the United States, citizens are challenging news media coverage of various social and political events, and they help shape our collective memory. For example, the Trayvon Martin shooting, which caused a public explosion, received minimal news coverage in the mainstream media.
How to Improve Your SEO Positioning in Google
Keyword density is one of the most important factors in SEO positioning in Google. To make your page appear higher in Google, you must determine the right keyword density and vary it throughout your content. Another important element in positioning is the lexical field. More content on a page means more information for internet users, and Google also favors longer content. Listed below are a few tips to make your content more interesting to readers. Read on to learn more about the important criteria for effective SEO positioning in Google.
Meta-description affects click-through rate
Your SEO meta-description plays an important role in increasing the click-through rate of your website. Your meta description should summarize the content of your page. It should also provide clear instructions and calls to action. If possible, use structured data, such as SKUs and pricing, in your meta descriptions. These elements will help you to earn more screen space in SERPs and provide valuable information to your visitors at a glance.
Using tone of voice is one of the most important SEO optimization techniques. It will make your meta description speak to different personas and keywords. You should make use of keywords and user intent research in order to create a compelling tone of voice that resonates with your target audience. Even though meta descriptions do not directly influence search engine rankings, they can impact click-through rates. Listed below are some ways to use tone of voice to improve your click-through rate.
The length of your meta-description is crucial, since the length of the snippet will determine whether people click on the link or not. The length should match the intent of the user searching for the topic. In addition, it should be free of any overly salesy CTAs. Ultimately, you want to maximize the click-through rate of your website. So how can you make your meta-description more effective?
A good meta-description is short, up to 160 characters, and it explains the content of your page to search engines and users. It is usually displayed right below your SEO page title. While Google is clear about not using meta-descriptions in its ranking algorithm, they are still an important part of a successful SEO strategy. In fact, meta-descriptions account for about 50% of a web page’s search results.
An effective meta-description can make or break a landing page. Use words that convey value and provide calls to action. Remember, the search engines cut-off your meta-description if it’s too long. You could lose valuable click-through potential with this strategy. If you’re unsure of how to write a meta-description, test various lengths and phrasing to see which one produces the best results.
Structure of a website is essential
The structure of a website is very important for SEO positioning in Google. Not only does it determine the user experience, but it also makes your website more navigable. Making it easier to find the information you are looking for increases your chances of conversion. Here are some basic tips on how to make your website more navigable. – Make sure that all pages are easily accessible within three clicks. This will encourage users to stay on your website and avoid bouncing!
First, analyze your competitors. Use web scraping and parsing tools to see how they structure their websites. This can help you find out what makes your competitors rank higher in the SERPs. This can also help you improve your website’s structure. In addition to evaluating the competition, you can monitor your user experience and make adjustments to the website’s structure accordingly. Once you’ve made these changes, you’ll be more likely to rank well in Google.
Another important factor in website structure is URL structure. URLs pass equity from a domain to the next level and direct users to the desired destinations. Use a URL structure that is easy to remember, contains the target queries, and is content-rich. Submitting an XML sitemap can also help your SEO. It lists the pages and folders on your website and helps search engines crawl them.
A well-structured website is essential for Google ranking and the user’s experience. Google will look at how easy it is for a user to find information on your site. A site with a complex structure will likely not rank well in Google. If your visitors can’t navigate your website easily, you won’t be able to generate traffic. Google also has three main functions. One is to help users find relevant information.
Good website architecture also makes it easier for Googlebot to understand your website. It highlights the important pages, called hub or pillar pages. These should rank for both competitive high-volume keywords and generic terms. By following these best practices, you can improve your website’s search engine ranking. There are a number of other benefits to website architecture. It makes your site easier to crawl by search engines and users alike.
Unique URL per piece of content
Creating unique URLs for every piece of content is vital for SEO positioning in Google. By implementing proper structured data, pages can become eligible for special features, such as review stars and fancy decorated results. However, URLs must be unique for each piece of content, as search engines will only refer to them. This also applies to altered or different content. Use the URL Inspection tool to check for indexing problems and create better URLs.
Nofollow tags to combat spam
Nofollow tags tell Google to ignore the link juice from a page. This means that even if a page is linked from a high-authority domain, Google will not pass link juice on to your website. Although this tag was initially implemented to combat spam, Google has since changed its position and has decided to allow websites to use it without risking being penalized. Nofollow tags are useful for a variety of reasons, including reducing spam and improving SEO positioning in Google.
Nofollow links should be used only for editorial content that is produced by people. Editorially-driven content is considered to be quality content, and therefore, Google wants to index it. On the other hand, user-generated content (UGC) is created by anyone and can be manipulated by spammers. Using nofollow tags on these links helps Google avoid these problems by discouraging link manipulation.
Nofollow links contain HTML codes that instruct search engines to ignore the link and not use it in ranking calculations. Unlike other types of links, nofollow links are still clickable by the average user, and they don’t count towards the backlink history of a website. Using nofollow tags in your HTML code will keep your site from being penalized. But you need to use this tag only for relevant links.
Using nofollow tags for SEO positioning in Google is not a good idea if you want to achieve better ranking on Google. As of March 2020, nofollow links will be treated as hints. Unless you are using them exclusively for SEO, you should consider switching to one of the two new attributes. You can even avoid penalty and lose your pagerank. So why not get started now? Just remember: Google is attempting to fight spam in various ways.
Earlier, nofollow tags were used to control which links get PageRank. But Google changed the rules on how PageRank flows. Nofollow links are nofollowed by default, but they can still pass through Google’s search algorithm. In addition to manipulating PageRank, nofollowing internal links can also increase your website’s crawl priority. Essentially, nofollow links allow the Googlebot to crawl other pages on your site.
How Does SEO Positioning in Google Work?
How does SEO positioning in Google work? There are several different components that make up an effective website. These elements include Meta description tags, Keyword density, the structure of your page, and user experience. Read on to learn more about each. You may be surprised at what you find! You will be pleasantly surprised by the results! You may have never considered all of these components, and you may be surprised at how important they are to your overall web presence.
Meta description tags
While using Meta description tags for SEO positioning in Google can be useful, it is not essential. While Google does not use meta descriptions as a ranking factor, the bolded keywords will help your page appear more prominently in search results. The bolded words should be prominent enough to attract attention and encourage clicks. There are several ways to make your meta description stand out and grab the attention of searchers. Here are a few tips.
Try to write your meta descriptions in natural language and focus on how they will benefit the end user. Instead of trying to trick users into thinking something is a good deal, make it as relevant to the content of the page as possible. Don’t use false claims or hype to drive traffic. Instead, write for people, not search engines. In addition, use natural language and make your meta descriptions match the content of the page.
In addition to using the proper keyword phrases, you can also make use of structured data markup. This helps Google recognize the content of your pages and create the most relevant meta description based on the content. You should also write meta descriptions that will persuade humans. It’s easy to use tools that help you with this task, such as SEOmofo’s Google Search Snippet Optimization Tool.
In addition to the keyword-rich language, you should include a call to action in your meta description. Make sure to use action-oriented language that draws the reader’s attention. Use power words, emotional triggers, and clear calls to action. Using a CTA will help boost your organic click-through rate (CTR).
The meta description can vary in length from 120 to 158 characters. Use ellipses to omit unnecessary words. Don’t make the meta description too long. A good meta description is concise and human-readable. It should entice the reader to click on the link provided in the link. Otherwise, you could waste valuable free advertising space by failing to include a compelling description. When writing a meta description, make sure to test it for both keywords and page titles.
When optimizing your web content for search engines, you must consider how many times your keywords appear on each page. Googlebots need to understand how many times your keywords appear on a web page to determine if your page ranks highly in search results. The more keyword-rich your content is, the more likely you are to outrank your competitors and rank well on search engines. To increase your chances of ranking high, you should monitor your keyword density.
Avoid over-optimization of your content. You can make your content more visible by optimizing for one or more high-volume keywords. Moreover, your site will be more likely to rank well if you use anchor terms. Using these anchor terms is a smart way to structure your content and is difficult to reverse-engineer for keyword density. Besides, fifteen percent of all searches are new and have high semantic value. As Google’s RankBrain algorithm evolves, it is increasingly difficult to measure keyword density.
In addition to keyword density, you must also consider the context of your content. Google now puts more importance on user-satisfaction signals than on keyword density. When optimizing for search, you should try to provide useful content to your readers. Even though keyword density is important, it is useless if you do not write for humans. Keep in mind that the best way to improve your keyword density is to write for humans. You must understand the psychology of people who are searching for information on the Internet.
The importance of keyword density cannot be overstated. Aside from producing good quality content, keyword density has more value than meets the eye. It is a key element to creating compelling content and driving conversions. The more relevant your content is, the higher its search engine rankings. This is especially true for SEO professionals who have extensive experience in this field. If you can achieve the ideal keyword density, you will be well on your way to a successful online business.
Structure of page
A good way to increase your SEO positioning in Google is to structure your page for SEO. Search engines use the structure of pages to determine what content is on them. The titles and subtitles that appear on your page are visual cues that help them determine whether your page addresses a user’s search intent. This is also important in search engine results, as the structure of your page will influence whether your page ranks well or not.
In addition to optimizing the content on your website, your pages should also have internal links. Internal links direct to another page on your website. Google uses this context to determine the importance of the page. The number of internal links is directly proportional to the importance of the page. The higher the number of internal links, the higher your page’s position in the SERPs. By structuring your pages in a way that is effective for both users and search engines, you’ll have no trouble increasing the chances of gaining better SEO positioning in Google.
Besides making your page more visually appealing, a properly structured page will also make it easier for readers to scan the content. Having the content easily accessible makes it easier for users to scan and digest. The titles and headings should also be clear and easily understood. The overall structure of your page will improve its chances of getting a better SEO positioning in Google. Once you understand how important the structure of your page is, you’ll know what steps you need to take to increase its search engine optimization ranking.
One of the first steps is to determine your target audience. Knowing your audience is more important than your competitors. Study how your competitors’ pages are structured and make changes accordingly. It may help you to improve your website’s navigation, content, and navigation. The more you know about your audience, the more likely it will be successful in Google. When you understand your target audience, you’ll be able to determine which steps need to be taken to improve their user experience.
As the online world continues to evolve, it is essential to consider SEO positioning in Google user experience. Google is becoming increasingly user-centric with more recent changes to its algorithm, such as the RankBrain update. Users are more likely to stick around on websites that meet their needs. To remain relevant, you must focus on improving your mobile experience. Read on to learn more about mobile-friendly SEO. In addition to mobile-friendly SEO, Google also prioritizes user experience in its search results.
User experience has a direct impact on SEO rankings and should be considered a primary consideration in any online marketing strategy. Effective UX design considers a variety of factors, including mobile responsiveness, menu/header layout, and URL structure. In addition, an effective UX design increases engagement and helps boost metrics, all of which influence the overall search ranking. To make this easier to understand, we’ve included a few examples of UX in digital marketing, as shown below.
User experience is the process of engaging the end user. An unplanned website will fail to engage users. An optimal user experience will make users stay on a website, which will have a positive effect on the site’s search ranking and other metrics. By creating an optimal UX, you’ll be able to stand out in a competitive landscape, which is increasingly driven by user engagement. The factors highlighted in blue are all directly tied to user experience.
Moreover, Google uses the Chrome data to determine how people are engaging with a site. If a website is loading slowly, it may result in Google users hitting the back button and leaving the site. So, it’s essential to optimize for a good user experience. Google’s algorithm ranks websites based on their user experience, which means the content of the website is crucial. For example, a website with a slow loading time will not appear in Google search results.
An improved UX will increase the number of pages a user visits and the amount of time a user spends on a site. This helps Google understand that the content on the site is useful. Google will reward you for this by improving your rankings. Lastly, improving your user experience will help your site receive backlinks from people who recommend your website to their audience. If your website is useful, it’s likely that people will link to you.
Organic Search Engine Optimization and Keyword Research
In 2014, top organic search results were published on Google, just like they were 10 years ago. The process of tailoring jeans hasn’t changed much in that time, either. To be sure, organic search engine optimization plays a large part in search traffic, as does keyword research. Compelling title tags, meta descriptions, and URLs all increase the likelihood of people clicking on your page. Keep in mind that the meta description isn’t always shown, as Google uses other content on the page to create the SERP.
Article optimization is part of organic search engine optimization
SEO is all about optimizing a website’s content. One of the most important SEO factors is internal linking. Google pays special attention to the quality of content and the intent of searchers when calculating rankings. By optimizing an article, you can increase the likelihood of receiving backlinks – important factors in search engine optimization. Here are some ways you can optimize your article for maximum SEO results. You can make it scannable by using subtitles, bold, and images.
Keyword research is critical
Aside from driving web traffic, keyword research informs content marketing and web page creation. Optimizing pages for specific keywords increases visibility in search results and improves web traffic. In addition, keyword research informs paid search strategies. It identifies cost-per-click, evaluates potential bids and helps determine budgets. It also helps determine what your audience searches for. This insight is critical for determining the right keywords for your website and for generating organic search traffic.
With over 200 factors affecting Google’s search algorithm, keyword research is crucial for the promotion of your business. These factors include quality content on your pages, website usability, and loading speed. As the search algorithms change, so does your SEO strategy. Writing content with relevant SEO keywords is the first step to increasing visibility, ranking, and traffic. You can use SEMrush to get keyword suggestions, identify potential SEO mistakes, and measure results.
Once you’ve gathered keyword information, it’s time to group them into buckets. The highest-value keywords should align with your overarching business goals. Then, you can evaluate how much of your resource you need to invest to optimize them. Ideally, the best opportunities will serve larger business goals and follow a path of least resistance. Your keyword report should include an executive summary that speaks to upper management. It should include high-level strategies, key projections, and estimated timelines.
It’s important to understand how your target audience searches. By doing keyword research, you can determine what content they’re looking for and how to best market it. Your target audience tends to click the top results when they search for information. Also, keep in mind that 75% of internet users never look past the first page of search results. Make sure your content is relevant and helpful to your audience to increase organic search engine optimization (SEO) efforts.
As with any digital marketing strategy, keyword research can help your website perform better, drive better traffic, and get ranked higher in SERPs. If you implement this step properly, it will be the foundation of your digital marketing plan. Just like flour in a recipe, keyword research is critical for organic search engine optimization. This is why it’s the first thing you should do when implementing your digital marketing strategy.
You may have already heard of on-page SEO. This technique is the process of optimizing the pages within your website to improve rankings and user experience. You may also be aware of off-page SEO, which is optimization for elements outside your website. This could include backlinks and social media mentions. However, it’s important to note that Google is constantly updating its algorithm, and it is now prioritizing the user experience over any other aspect.
If you’re unsure about the importance of on-page SEO for your website, start by checking the overall performance of your site. A quick check can provide you with an overall performance score and actionable suggestions for improving your site. Use the Semrush Site Audit tool to assess the performance of your site. The Core Web Vitals report will help you identify which pages are slowest. You can also try the On Page SEO Checker tool to evaluate individual pages.
Keywords are unique identifiers used by search engines to match pages. In addition to attracting visitors, keywords help search engines identify the topics covered on a website. If your content doesn’t have a relevant keyword, it won’t appear in search results. Content is essential for organic search engine optimization. It gives readers a reason to visit your website and makes your organization a thought leader. By implementing the proper on-page SEO strategies, your website can achieve top search results for relevant keywords.
Adding new content regularly is another key aspect of on-page SEO. Google understands that the content on your website is important and wants to display the most relevant information for their users. So, adding new content often helps your site rank well. It’s also important to optimize your images. Optimized images have descriptive titles and alt texts. Using images is only half the battle. Adding content is just as important as improving your on-page SEO.
The core web vitals factor rewards sites with high page speeds, low bounce rates, and visual stability. It measures things like Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. Having a faster loading page is crucial for high ranking, and you can improve it by optimizing your resources. Moreover, the higher the ranking, the more chances of visitors clicking on it.
Google considers many factors to rank sites, including domain trust. It also considers the site architecture, which allows Googlebot to crawl all the pages of the site. Site updates are also considered a ranking factor, although Google has denied using them as part of its algorithm. The best practice is to maintain fresh content and avoid spamming. However, this is not a foolproof solution. It’s better to think of SEO as a process of modeling or rewarding the quality of your site.
Another ranking signal is HTTPS. Websites that are not HTTPS can’t index pages. John Mueller recently tweeted that HTTPS security is a “lightweight ranking factor.” You should also use SSL to secure your site. Page speed has been a ranking factor for years. Google aims to make the web experience as seamless as possible, and a slow site can be penalized. The page speed update also focused on mobile page speed. If your site takes too long to load on a mobile device, it could lose out on search engine ranking.
Among the various factors in search engine optimization, Google has the highest volume of searches. As the world’s most popular search engine, Google processes more than 5.14 billion searches daily. It’s vital to understand these factors to make your website visible to as many people as possible. In addition to SEO, Google also has other factors that affect your website’s page ranking. These factors are often complex and constantly changing. As a result, website owners may wonder what they should do to get a top ranking in Google.