- 1 Little Known Ways to Internet Marketing Success
Little Known Ways to Internet Marketing Success
Big businesses and small businesses alike are looking for an internet marketing solution to bring them the best-targeted traffic that can be most easily converted into sales. With all the options for marketing your business, it’s hard sometimes to see the best methods for getting traffic and enticing that traffic to buy your product or service.
But savvy marketers have a great internet marketing solution to keep consumers thinking about your company in a good way and make it much more likely that someone will buy from you.
The best internet marketing solution for almost every type of business is to start at least one opt-in mailing list. Years ago, direct marketers purchased mailing lists from companies that gathered the information. These lists were just names and addresses of people culled from a variety of sources.
Business owners would then send a piece of mail to each person on the list to hope that some would want the product or service offered enough to pay for it. Spam is a similar type of thing, only done through email. People send out the same message to hundreds or thousands of people, just hoping a few will bite.
This is a highly inefficient and undesirable way to email people about your business. Not only can it get your account shut down, it’s not like to do anything but alienate the people you’re trying to sell to. But if you had a list of people who were already interested in your product or service and all of those people said it was perfectly okay to send them emails that advertise your company, wouldn’t that be an internet marketing solution that would solve some problems?
If you set up your email list that people have to agree to join, you have that targeted list of people who have permitted you to contact them. You can email them as rarely or as often as you want (you don’t want to hound people, but you don’t want them to forget you, either). And you can advertise whatever you want in these emails without the worry of being tagged for spamming people since they all agreed to get emails from you when they signed up for the mailing list.
An opt-in mailing list is an internet marketing solution that prevents you from having to do the scattershot mailing list marketing of the pre-Internet marketing era. The trick is to get people to sign up for your list. Unless they’ve already purchased from you and are considering purchasing from you again, you’re not likely to attract many people by asking them to join a list so you can send them ads.
Offer your visitors something for signing up for your list. It can be a discount on something you offer, or better yet, give them good information, the kind they were looking for when they searched and found your site. The old lure of the freebie is the internet marketing solution for building a mailing list.
Distribute Articles To Hundreds Or More Websites
To get the largest number of articles submitted in the shortest amount of time, article marketing software is growing in popularity. This software can help you distribute your article to hundreds or thousands of online sites.
More people will have access to your articles (and hopefully read them, like what you have to say and click on the link in your resource box and get taken to your website), you will also build a lot of incoming links to your website.
Search engines use a lot of different parameters when they decide what rank your site will receive. One of those parameters is how many incoming links you have to your site. The more you have, the higher you can rank. If the links coming to your site are from another ranked prime site, the link will carry even more weight and help you even more.
For any of this to happen, though, you’ll need a lot of articles in circulation. A well-written article that is targeting a good keyword can stay in circulation for months or even years. But it is a numbers game, and to get the most out of this process, you need a lot of articles circulating the web.
It takes a lot of time to do keyword research, write and submit all those articles by hand. That’s why using the tools can help you get all the results you want in a lot less time and with much less effort.
Now there is something to be aware of for software submission programs. Some of them are not well-liked by the search engines. The search engines aren’t big fans of anyone who takes ‘shortcuts’ to submit many articles.
The biggest reason is that they don’t want the same version of the same article submitted four hundred times. When it comes time to pick out an excellent software program, be careful which one you choose and carefully monitor your results. Don’t just assume it’s working.
The best way to do that is to monitor your traffic before you submit the articles carefully. Then watch for any change, good or bad. If you have access to your control panel for your website, you can get pretty in-depth statistics about where your traffic is coming from. This will help you determine just how many sites your article has been distributed to.
Whether you choose to use article marketing software, there are some things you can do to increase the effectiveness of your online advertising. Make sure you target the best keywords possible. You don’t want the most highly searched for keywords since they’ll have too much competition.
You want keywords that get decent searches a month, around 1,500 but don’t have too much competition. Next, write your article in a clear, easy-to-understand format. Provide a strong call to action in the resource box and submit multiple versions targeting several top keywords for your niche.
Ensure Article Marketing Success Consider Many Things
It’s easy to learn and do, and it won’t cost you a penny if you’re willing to do the work yourself. There is a very low learning curve, and since it’s free to do, it won’t cost you even if you make a mistake or two initially.
Look at a brief overview of article marketing: you may know that search engines online want to provide their customers with a wonderful experience. When someone searches for something online, the search engines want to make sure that they find just what they are looking for. They only want the freshest, most accurate information. This will keep their customers happy, which is what they ultimately want.
If you can provide that new, fresh content, you will be rewarded by having your article appear at the top of the search engine results for that keyword. For example, if you’ve got a website that sells dog toys and writes a good article with the keyword ‘best dog toys,’ your article can appear on the first page of results when someone types in the search term ‘best dog toys.
Of course, the first thing you have to do is to pick a good keyword. I can almost guarantee that the keyword I used in the example above is way too competitive for you to rank for. There is a bit of a balancing act for finding a keyword to target.
You want a keyword that gets a reasonable number of monthly searches yet doesn’t have too much competition. While there are no hard and fast rules, a good guideline to follow is to find a keyword that gets at least 1,500 searches a month but has 20,000 or less competition.
So to increase your chances of success with article marketing, your first step is to pick out several good keywords for your niche.
Next, you’ll want to write several articles for each keyword. Suppose you have 10 good keywords that you’ll want to write 3-5 articles for each keyword. I know there’ll be a little overlap in your articles since you’re using the same keyword; just try to make them as unique as possible.
You don’t need to write a novel; just help your readers learn a new skill or useful information. Make sure you proofread your article and check the spelling. Insert your keyword phrase in the title, the first, middle, and last paragraphs. That should be plenty. Don’t ‘stuff’ your article with keywords, or it will be rejected.
The next thing to do is to submit your articles to article directories. There are hundreds online to choose from, but one of the best is Ezinearticles.com. Don’t think of this like some publishing company that will turn you down. As long as your article abides by the rules of the article directory, it will be published.
Little Known Ways to Internet Marketing Success
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