Menu Close

How to Write a Press Release for a New Business

When you first start your business, it can be difficult to know how to write a press release for your new venture.

A press release is usually one to two pages long and between 400 and 600 words in length.

You should keep it to the essentials and edit your release thoroughly for errors.

Listed below are some tips on how to write a press release for your new business.

Once you have learned the basics, you are ready to start writing.

Boilerplate description

A good boilerplate will contain your company’s name, products and services, a mission statement, and your main SEO keyword. The content should be short and easy to understand. Include relevant keywords, as well as mention any awards or edges your company has achieved. Then, end your press release with a call to action to learn more about your business. Here are some guidelines for writing a boilerplate:

When writing a press release for a new business, it’s important to keep it short and simple. Use keywords that describe your business, product, or story in the most accurate way possible. Journalists often use the same keywords when reporting on a specific industry, and using these in your press release can increase your SEO. Moreover, if you have products or services, include them in the boilerplate as well. This will direct attention towards them.

The first sentence of your boilerplate should be your positioning statement. This statement should showcase your company’s main accomplishment and explain why your business deserves a feature in the press release. Remember that your press release is not only meant to attract journalists, but also to market your company’s offerings to readers. Your boilerplate should reflect your marketing goals. Whether you’re writing a press release for a new business or for an existing one, it’s important to include keywords that help your press release stand out from the rest.

In your boilerplate, you should include your company’s revenue, valuation, and key personnel. If you’re targeting a scientific audience, your boilerplate should focus on making your company accessible to a broad audience. If you’re targeting the general public, it’s best to avoid technical jargon and write in plain English. However, if you’re aiming for a broad audience, your boilerplate should be short and to the point.

To avoid conflicting messages, you should avoid using too much jargon or buzzwords. Journalists hate hyperbole and hype, so be sure to stick to the standard boilerplate and make it consistent in all of your press releases. You should review your boilerplate at least once a year to make sure it’s still effective. So, don’t hesitate – write your press release!

A great boilerplate is informative and provides a path for readers to learn more. For example, if your company sells food, write a press release about it. While it’s not as crucial as a press release, your boilerplate should contain information that’s easy to find on your website or social media profiles. Make sure your boilerplate matches the tone and voice of your company.

A good boilerplate includes a compelling summary of your company. A boilerplate is a standard text at the end of a press release, and falls somewhere between an elevator pitch and a condensed version of your company’s “About Us” page. Depending on your brand’s mission and goals, your boilerplate should highlight the company’s history, mission, and outlook.


In a press release, the subhead should summarize what the headline says. A headline should be compelling, so it will draw in readers and get picked up by the media. Subheads should be simple, yet effective in creating an emotional connection with your readers. You can make use of dramatic words or images to emphasize the important points of the announcement. However, it’s important to avoid confusing them with “read more to find out…” references.

In a press release, headlines are much more important than ever. While Google crawls only 70 characters of a headline, social media platforms often truncate messages. It’s unlikely that your headline will catch the attention of journalists if it reads something like “Press Release XYZ.” But subheadings can persuade reporters to read the whole press release by expanding on the headline. Subheading text can include numbers, facts, and other pertinent information.

When writing a press release for a new business, make sure that you include a subhead. These are optional, but they add content to your headline and tease the audience. Make sure that you carefully read your release before adding subtitles. The subtitle should complement the title, not overpower it. Once you’ve done this, your press release is ready to be distributed.

Your press release should also include contact information – a name, email address, and phone number. Make sure to follow the “W questions” rule and answer the questions of your target audience. Similarly, if your release is longer than 300 words, it probably contains unnecessary waffle. Also, remember not to include background information about your business in the opening paragraph. You can add additional details in the notes to editors section. If you don’t need to write the entire press release, use the second page of your press release.

A subheading should be one or two lines long. It can expand on the headline and be more descriptive. For instance, you can write about the company and its products and services in the subhead. Include a quote or two from company executives. A quote can also add credibility to your announcement and highlight the importance of the news. The subhead should also contain a sign of the end.

In a press release, use action words, attention-grabbing statistics, and clear benefits. Use bulleted information to make your release easier to scan and read. Add some boilerplate material, such as more resources for reporters, social media information, and the name of the media contact. You can also include a logo, social media information, and a website address. Then, end the release with a media contact name, and the company’s contact information.

Using a standard press release template

A press release is a great way to introduce your new business to the public, but you should remember to stay within the rules and format of a standard press release. Although traditional press releases still carry some tradition, they also contain more elements that make them effective for today’s audiences. These elements include contact information, a headline, and a CTA (call-to-action).

A typical press release template opens with a massive image of the company’s product, followed by brief text highlighting the key features and a quote from the company’s CEO. This template can be used for any type of announcement. It is perfect for making a big visual impact on an audience and building excitement around a new product or event. By using a standard press release template, you can create a professional-looking press release that will appeal to customers and investors alike.

Using a standard press release template is a great way to make sure that your press release is well-written and contains all of the details you need. It also makes it easier to include quotes from executive-level employees, which can add dramatic value to a news story. The key to a successful press release is to make it as interesting as possible for the public.

Another tip is to avoid overusing marketing jargon. You can avoid using these phrases by ensuring that the content is relevant and to the reader. In addition, remember to include relevant links, including your company’s website and those of other businesses. Including links is important for SEO purposes, but they shouldn’t be too numerous. This way, it will be easier for people to share your press release.

Using a standard press release template to craft a press-worthy press release is an excellent way to get the media attention you need. When used properly, press releases can be extremely effective for generating new business leads and attracting investment. In fact, 80% of US citizens prefer to get their news online. A good press release can help you control the narrative of your brand in the eyes of the media and your prospective customers.

When crafting a press release, the headline is one of the most important parts. It must grab the reader’s attention immediately. It should summarize the release’s content in an appealing manner. The headline should not use business-speak or formal phrasing. Cision, a popular press release distribution company, recommends using appealing data, alliteration, and other techniques to get the attention of your target audience. However, it warns against using clickbait, overly enthusiastic headlines, or all caps.

How to Write a Press Release for a New Business

error: Content is protected !!