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How to Email a Press Release

There are many aspects to consider when emailing a press release.

In this article, we will discuss the subject line, the body, and how to address new colleagues by name.

You can also include multimedia content in your email.

If you want to email your press release to as many people as possible, follow these tips.

You’ll be surprised by how effective these tips can be!

Read on to learn more!

Posted in Press Release

Body part of press release email

The body part of a press release email is a good place to give a detailed explanation of the information in the email. It should also have relevant supporting material. You can use universal press release email templates to create the body. A bio of the company can provide reliable information about it. Using a creative subject line is a great way to draw attention to your press release email. But keep in mind, that the body part of the email is also a critical part of the press release.

Ensure that the subject line of the email is different from the headline of the press release. If the headline of the press release is too lengthy, the recipient may not be interested in reading the rest of the document. Ensure that the subject line gives them a hint about what the release is about and includes relevant media support. A greeting is an often-overlooked part of email marketing, but it sets the tone for the rest of the document.

In addition to including key details in the body of the email, it should include the press release text. The body of the email should end with a standard closing, such as “Thank you!”

The body of the press release email should state the purpose of the release and provide meat on the bone for journalists. Finally, the email should signpost the journalist to the press release via a link. This will give the journalist a better reason to publish the information. Once the journalist has read the email, the rest of the press release should be easy to find. But before closing, you should make sure to signpost the journalist to the press release with the link.

Subject line

To ensure your press release is read by the right people, follow these tips. Keep your subject lines short and simple. They should not exceed eight to ten words. They should summarize the main point of your press release. Make sure the first word or two is catchy and compelling. It will save the reporter’s time, and it will tell the reader more about what they can expect from your press release. Below are some tips for writing a compelling subject line.

First, make sure the email subject line is relevant to the press release. You don’t want to send an email with a subject line that gives the journalist no idea what to expect. Instead, write a subject line that informs them of what they are getting. Your subject line should be short enough to make the recipient curious about what the email is about, but not so long that they don’t open it.

Another trick is to include contact information. If your press release is a product launch, for example, make sure your recipients can contact you if they have any questions or need clarification. Leaving your contact details blank may discourage some recipients from taking action on your press release. Also, remember to copy and paste your press release directly into the email. Adding an attachment link is okay, but don’t put all of your content in there.

Next, consider adding multimedia elements. Not only can they save the journalist’s time, but multimedia elements also help convey the pitch in a more compelling way. Remember, the subject line is a crucial part of the press release. If possible, send the release in the email’s body instead of as an attachment. This will increase its chances of being read and picked by journalists. Then, include a link to the multimedia in the email.

Addressing new colleagues by name

In emailing a press release, addressing a new employee by name is a crucial first step in developing a professional relationship. It shows that you’ve put some thought into the email and are professional. It also helps current staff members remember the new colleague’s name and establish a connection. If the company’s culture is casual, a different salutation should be used, such as ‘hi folks’ or ‘hello team members.’


If you are thinking about writing a press release, you might be wondering how to email it to a reporter. There are several ways to send a press release, including direct email and placement on a newswire. However, you may also choose to email it via the media outlet’s website, or you can use a press release distribution service. Press release distribution services generally charge between $99 and $199 for their service and may offer additional features like multimedia and expert reviews. Once you’ve selected a provider, you’ll need to upload your release and select your target audience.

When emailing your press release, remember to include your contact details so the recipient can contact you directly if they have any questions. Including contact details is important as a lack of it may discourage the recipient from taking action. You can even paste the document directly into the email, avoiding the need to include an attachment. It’s best not to use an attachment link if you’re unsure of the recipient’s inbox.

Using the “BCC” function

When sending emails, be sure to include the “BCC” function. CC is the “cc” field, while BCC is used to send emails anonymously. BCC is a great way to hide your email address from your recipients and still send a message to all the recipients. This is especially useful when sending large volumes of emails. If you accidentally BCC someone, you’ll be sending your message to everyone, including the recipient.

Using the “BCC” function to send emails is a great way to protect the privacy of your secondary recipients. By adding the BCC field to your email, all of the recipients will receive your email but won’t be able to see who’s on the other end of the line. You can then send the email draft to the intended recipient after separating the recipients using a comma or space.

While you might be tempted to add everyone in the TO field, this is a mistake. While BCC allows you to send emails to many recipients without having to share your contact details, it also makes it very hard to track who opens the email. This is why it’s important to use CC when sending emails to your target audience. You don’t want to accidentally include the name of a friend on a reference letter!

Don’t forget to include all your media contacts. While the CC line is a great way to make sure everyone gets your press release, it’s still a good idea to include the “BCC” field to protect their privacy. In addition to protecting the privacy of your recipients, the BCC field will prevent your press release from going out to media contacts who might not be interested in receiving your news.

How to Email a Press Release

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