How to Design an Ecommerce Website
As a web designer, you should be aware of the different types of styles and layouts used by ecommerce websites. If you own a business, chances are you have a style guide to follow. If so, pick the most eye-catching colours from it and adapt the layout and navigation of your website to increase conversion rates. You should also simplify the checkout process and make it easy for customers to contact you. For this, consider using a live chat function or an automated chatbot, integrating your social media channels, and creating an FAQ section.
For an ecommerce website to be successful, it’s important to build trust. In fact, gaining trust is a key element of establishing customer loyalty. It’s self-correcting, and businesses need to earn that trust every day. By testing different approaches and gathering insights from users, you can determine which ones work best. By building trust, you’ll find loyal customers that return to purchase from you time again.
One of the most effective ways to build trust is to make contact information and hours easy to find. Adding a live chat widget to product pages makes this process a snap. Having a dedicated contact page is also helpful. It also demonstrates that you’re a trustworthy business. Customers will be more likely to purchase products from your website if they feel that you’ll treat them with respect. Building trust will keep your customers coming back and recommending your website to their friends.
In addition to being visible, your website should provide in-depth product information. This will help customers form an image of the product and determine if it’s what they’re looking for. For example, you can include the estimated delivery date. This provides transparency in waiting times, which increases the chances that customers will place orders. Finally, it’s helpful to include links to social media accounts. By incorporating these elements into your ecommerce website, you’ll build trust and increase your chance of making sales.
Creating a mobile-friendly shopping experience
Mobile commerce is one of the fastest growing markets for online stores. In fact, over 40% of all ecommerce purchases were made on a mobile device during the holidays of last year. And, 80% of shoppers have used their smartphone while in a physical store. Hence, responsive websites are essential for a successful ecommerce website. In addition, mobile-first indexing by Google has made responsiveness a critical ranking factor.
Slow-loading websites have the potential to cost ecommerce companies millions of dollars every year. Slow loading websites are a key part of online shopping experience because the mobile experience differs from desktop experiences. Internet connections and data speeds are lower on mobiles than on desktops, which makes page loading times longer and users impatient. Furthermore, 40% of shoppers abandon sites that take more than three seconds to load. To avoid losing potential sales, test your page’s loading speed on different devices.
A mobile-friendly shopping experience means placing important elements above-the-fold, such as the navigation bar. The CTA button should be bold and obvious. Do not hide the buy button – it will only discourage users from completing the purchase. Adding a shopping basket at the top of the screen displays the number of items in the basket and provides an easy path to checkout.
Organizing product pages
A proper design for product pages is key to the success of your online business. While images are important to accompany the written information, they should not be the center of attention. Instead, use them to illustrate important details about the product. When possible, include a product description that answers frequently asked questions about the item. This can boost your conversion rate. Here are some tips to help you create effective product pages:
Social sharing buttons can be a good option for your product pages, but if you’re just getting started, you should not include them. If you’re new to ecommerce, consider removing them at the beginning of the business. These can be added later when you’ve established an audience and sent out significant amounts of traffic. Adding free shipping mentions on product pages will help customers get an overview of shipping information.
When designing product pages, don’t forget to include high-level information on each page. Your goal should be to make your product pages look beautiful while also incorporating the most important information. Most of your product information should be visible above the fold of the page. A lot of brands compensate for this with aesthetics. Instead of wasting time and money, optimize your product pages for speed and improve conversion rates.
Using two fonts
When it comes to the typeface you use for your ecommerce website, you’ll want to be sure that it matches the rest of your site’s design. Until recently, Helvetica was the most popular typeface. While this typeface is widely available, it is often difficult to read, and many people end up skimming over text to find what they’re looking for. Fortunately, modern browsers support thousands of fonts, and proper font hierarchy is essential for a successful ecommerce website.
Using two fonts is a great way to make your website look a little more sophisticated than its competitors. For example, Raleway bold and Source code pro regular go well together on an ecommerce homepage. These two fonts are perfect for use in creative projects like headlines. Also, they pair well with images. Choosing the right combination will help you achieve a unique visual experience that customers will love.
A more playful choice is Amatic SC. This typeface is suited for websites selling art or other light-hearted products. Using this typeface, in particular, will make your ecommerce website appear more creative and fun. Amatic SC is one of the best ecommerce fonts, but you should be sure to use the right color combination. If you don’t want to use two different fonts on your website, you might want to go with a single font instead of two.
Creating a product page that is similar to an in-person shopping experience
One way to improve your conversion rates is to create a product page that resembles an in-person shopping experience. You can use the “breadcrumb” to show your visitors what pages they visited before arriving at your product page. The largest piece of text on the page should be the product title. Make sure to keep the title brief and specific.
You can also incorporate social proof on your product page. Display product reviews. This tactic is common on most websites. Some even include a video. Some brands, such as Paul Mitchell, add third-party awards to their product page. Two Leaves, a clothing company, also allows users to leave reviews. It is a great idea to add social proof to your ecommerce website.
Feature images. Feature images are eye-level shots or long-shots that showcase your product. If your product has a complex design or is not well-lit, a poor feature image will make it look unprofessional and will discourage visitors from purchasing. Remember that these images are the first impression a visitor gets of your product, so choose a high-quality image to showcase your product.
An effective product detail page should have all the information your potential customers need to make an informed decision. The more information you can provide, the more likely consumers will buy your product. Without a detailed product description, 98% of consumers will abandon their purchase. Providing complete product information will minimize the risk of returns or complaints from customers. There are many ways to optimize your product detail page.