How to Design a Website for a Small Business
While the task of designing a website for a small business can be daunting, there are a number of things you can do to get the ball rolling.
In this article, you’ll learn about getting started, selecting a web designer, including social media buttons on your site, and the importance of professional photography.
Once you’ve mastered these steps, you can get on with implementing them into your website design.
Creating a small business website is important for many reasons, and it can help your company reach potential customers and increase revenue.
A small business website helps explain your value proposition, drive traffic, and establish brand recognition.
But before you start building your website, there are some important things to consider.
It must be mobile-friendly, secure, and have adequate speed.
Listed below are some tips to help you create a business website.
The structure of your website is essential.
The homepage is the first thing visitors will see, and it should provide clear navigation.
It should also include pages for your services and products.
There should also be an about page, which tells a brief story about the business.
And don’t forget to include a contact page with a contact form.
A good website should be easy to navigate and include a clear call to action.
First, decide what your website will be used for.
A website for a dentist’s office will be very different than a site for an architecture firm.
Similarly, a brick-and-mortar business may want to incorporate online sales.
Make sure to consider what your website will be used for, as well as what type of information you want to communicate.
In addition to that, consider what actions you want your visitors to take when they arrive at your website.
Choosing a professional web designer
Before choosing a professional web designer for your small business website, you need to know exactly what features you want to see.
Moreover, you should look at their portfolio.
This will help you gauge their expertise and how their past work has turned out.
If they have worked with other businesses in your niche, it will be helpful for you.
Having a designer who specializes in the niche you’re in can help you narrow down the search and accelerate results.
Before hiring a professional web designer, you need to think about your needs and priorities.
You might be tempted to send as many questions as you can, but this can be detrimental to your project.
A good web designer will know exactly what you’re looking for and can advise you accordingly.
Make sure to communicate your expectations in writing to avoid back and forth.
This will ensure that everyone involved in the project knows exactly what they expect.
You should also choose a designer who is dedicated to continuing education.
Technology, Google’s algorithm, and the knowledge of developers don’t remain static, so you need to hire someone who is constantly learning and improving their skills.
Your web designer should also have examples of responsive sites.
Because more people browse on mobile devices than on desktops, it’s important to ensure that your website is optimized for every device.
Before selecting a web designer, look through their portfolio.
Most reputable web designers will have testimonials and references from their past clients.
Check these testimonials out on independent review sites, as some testimonials might be faked.
If you’re still not sure, check out their websites and social media profiles to see what others have said about them.
If a designer has a Facebook page, you can check out their profile. If he has one, that’s a good sign.
Including social media buttons on your small business website design should be easy for visitors to use.
These buttons can help you monitor your visitors’ social media usage.
Google Analytics and Event Tracking can help you monitor social media usage.
Social sharing is most common on Facebook and Twitter.
Choose the location of your social media buttons based on your site’s goal.
For instance, if your website primarily focuses on driving traffic to your blog posts, you should include social media buttons in the design.
You can find official social media buttons for most of the popular social networks.
For example, Twitter offers customizable buttons that allow users to share their content, follow a user, tweet using a hashtag, or send a private message.
If you want to use Facebook’s buttons, check out Meta for Developers.
It has many different styles to choose from. Pinterest has a similar widget builder.
Incorporate social media buttons on your website design to help your visitors connect with you and your business.
To include social media buttons on your small business website, make sure they’re visible and easy to find.
Many sites put them on their sidebar, where they’re always accessible to site visitors.
This helps them stay in front of site visitors and is also an excellent place for them to share information.
In addition, social media buttons are often easy to customize and include in your small business website design.
A social media button with a URL that leads to your page should be easily visible.
While social sharing buttons have been around for a while, people didn’t know what their value was until recently.
But as a marketing strategy, social media buttons have proven to increase brand mentions and sharing on social media sites by sevenfold.
The benefits of social sharing buttons are obvious: they help your clients find your business and interact with your brand.
But they don’t just have to be visible on your site.
You can also integrate them into your website’s design through a plugin or external service.
Importance of professional photography
While it is common for a small business to take its own photos, professional photography adds a level of credibility to the website and paves the way for a positive first impression.
Your visitors will have little time to consider your offerings and make a purchase if your images do not convey the desired impression.
Moreover, a high-quality image will encourage them to read the content of your website.
In fact, a recent study by the National Retail Federation revealed that the quality of the image on a business website is extremely or somewhat important.
In addition to this, professional photography helps you establish a sense of security for your customers.
A poorly-composed photo can leave them perplexed and put off by the company.
Moreover, an image of a business’s products or services should be well-exposed to convey the intended message.
In addition to the design and content, professional photography can help your website stand out in the crowd.
It is important to remember that your visitors’ brain processes visual information 60,000 times faster than text, which is why they are more likely to remember your brand’s message.
A good photo can also increase the number of social media shares, which is crucial for web traffic.
Professional photographers will take the photos for you, from shooting to editing, and from sizing to file type.
Ultimately, you’ll be pleased with the finished product.
In addition to using professional photography on your website, it is also important to post photos on social media.
These images can help create brand awareness, attract customers, and raise the standards of your company.
When adding photos to your website, remember to keep in mind that a professional photographer will have more time to create a meaningful and impactful composition.
You should also make sure the photos are taken with a DSLR or mirrorless camera, which is not available to most people.
Including a content management system
Using a content management system (CMS) is an important aspect of building a website, especially for small businesses.
A CMS makes content management easy and can help your site get found on search engines like Google.
These systems have undergone several phases of development.
They were first used to build hard-coded websites, but they were now being used to build both online and offline websites.
Several of the early CMS’s were claimed to be the first.
The first systems that were created included Roxen, Blitzen, Ingeniux, and Vignette.
The benefits of a content management system are numerous, but mainly, they enable website owners to manage and create massive amounts of content without hiring developers.
The system also allows them to manage content from any computer and prevents them from having to rely on a third-party developer.
This reduces costs and improves productivity.
A good CMS includes tools to control permissions and community features.
Wix and Squarespace are two of the leading cloud-based CMS for small businesses.
Both offer drag-and-drop functionality, and Wix is an ideal solution for those with a small budget and limited time.
Wix also includes an online store, a blog, and domain services.
Squarespace also has the best SEO tools, with over 2.8% of all websites using the platform by 2022.
Content management systems are also great for websites that have a small staff and minimal resources.
They are easy to use and can be customized to fit the needs of most small businesses.
These systems can be installed on a server or on a personal computer and are highly customizable.
Once set up, you can manage it through the browser.
When you are done, you will be able to manage content and make changes to it from wherever you are.