How to Design a Restaurant Website
If you’re thinking about designing a restaurant website, you need to know a few key principles before you begin.
In this article, we’ll discuss Menu usability, authenticity in advertising, and clean tables.
After reading this article, you’ll be well on your way to creating your own restaurant website.
And if you’re looking for some extra tips, check out our articles on the subject!
Hopefully, these tips will be useful to you!
One of the most important sections of a restaurant website is the menu.
However, many restaurant owners place more effort into the design of the home page and neglect the menu.
The wrong assumption is that a good design is a flashy one, but it is not.
It must be easy to read and use for your customers.
Here are some helpful tips to design your menu.
Use the Google menu as a model.
The Internet is growing quickly.
According to Statista, there will be over 4.13 billion Internet users by the year 2019.
Those statistics are staggering, and you can’t afford to ignore them.
Many leading marketers say that “if it isn’t on the web, it doesn’t exist.”
The advent of digital technologies has changed many industries, including restaurants.
Regardless of your restaurant’s demographic, you need to make sure your menu is easily accessible and appealing to your target audience.
People respond to different types of information.
For example, images can appeal to many different types of visitors.
Using images on a menu page will attract most visitors, but don’t neglect textual content, as well.
The combination of text and visual information engages both sides of the brain and leaves the strongest impression.
The more visual information there is, the more likely people will read it.
If this is the case, consider adding more images.
Authenticity in advertising
In the age of millennials, where authenticity is the most valued quality, restaurant owners and operators are increasingly turning to real materials.
Whereas five to seven years ago, the trend was toward molded plastics, fiberglass, and high-performance polymers, today’s operators are focusing on the authenticity of their brand and making it as real and as authentic as possible.
While this may seem like an overreaching goal, the benefits of using real materials extend far beyond marketing.
For example, Chipotle’s ad campaign “Behind the Foil” resulted in double-digit increases in average orders for consumers per store.
While these ads aren’t a complete overhaul of the brand’s advertising efforts, consumers are much more likely to give them a chance if they feel the ads are genuine.
In fact, consumers rate brands based on authenticity and transparency second only to price.
A recent study by Blis Research shows that consumers want a sense of authenticity in their marketing.
This is especially true for young consumers.
Authenticity has become a core value of consumers in their 20s, and they are more likely to choose a brand that shares the same values and stories as their audience.
In short, authentic content builds trust.
So, how do you build trust with consumers?
Having a clear message on your restaurant website is essential for getting customers to visit your restaurant.
Your website should link to services that provide text marketing, which will allow you to engage with your customers on a more personal level.
You should use your website’s URL for promotional text messages, but you should also make sure your website is mobile-friendly.
For example, it will be useless to promote your restaurant’s new menu items if people can’t view them on their mobile devices.
Having a clear message is important for both your visitors and search engine ranking.
People respond to different information, so be sure to use both text and high-quality images.
Images appeal to the largest number of people, but don’t forget your readers!
Including both text and visual content engages the two sides of your brain, leaving the strongest impression.
Your website should use an opt-in form, as it will help you collect more leads.
One of the most important design principles for any restaurant website is to keep the layout simple.
This is because a website must be easy to navigate and attractive to look at.
No one has the patience to read a cluttered website, so keep the design simple and uncluttered.
Use lots of whitespace and clever use of fonts, colors, and images.
Here are some examples of website designs that follow the principles of simplicity.
While designing a restaurant website, you may want to consider the lighting in the restaurant.
Good lighting can give your website an atmosphere of comfort and elegance.
In addition, good lighting can make the food you serve more attractive to customers.
A dimmable yellow glow bulb may be appropriate.
One of the latest restaurant trends is the industrial-chic look.
Hanging pendant lights will fit right in.
For more ideas, read our article about choosing to light for a restaurant.
Color rendering is an important aspect of lighting for a restaurant.
Selecting the right hue is essential to avoid driving customers away.
Also, choose lighting that is consistent with the style of the room.
Lights should have correct color rendering for people to see the actual colors of the food.
Color rendering is determined by the Color Rendering Index (CRI), with the higher the value, the better.
When choosing to light for a restaurant website, make sure to use the right CRI value for your website’s theme.
Good lighting can influence customers’ moods and emotions.
Selecting the right color combination is essential for the atmosphere and the overall appearance of the restaurant.
When selecting the colors for your restaurant website, consider the type of restaurant you are aiming to attract.
Colors used for websites are typically meant for enhancing details.
But, in some cases, they can be used to promote branding or entertainment.
Be sure to use them sparingly, as you don’t want to give the impression of being a circus!
Clear navigation on a restaurant website is critical.
If visitors have difficulty locating a particular menu item, they will become confused and may even leave your website altogether.
To avoid this, make your navigation as easy to navigate as possible, including relevant keywords and images.
However, you should remember that too much navigation may overwhelm the visitor and increase their bounce rate.
In addition, make sure the navigation is intuitive enough to be easily understood by both the visitor and the search engine.
The design of a restaurant website is very important.
Most consumers believe that navigation is the most important factor in a website’s design.
You can see this by considering what you often look for on a website, and how much you feel frustrated when you can’t find it.
Clear, organized information should be the first priority of any restaurant website.
And remember to incorporate a contact us button, links to press releases, an email address bar, and other features that will keep customers coming back to your site.
When building a restaurant website, you must keep in mind the personality of the restaurant.
A video reel or full-screen images can help visitors get a sense of the vibe of the place.
A menu showcase is another useful feature.
Here, you can display your menu and wine list.
A menu showcase can also be added to your website.
You can place your menu at the bottom of your homepage.
If your website has a video reel or photos, you can include them here.
Responsive web design
To increase your customer base, consider a responsive web design for your restaurant website.
This web design is flexible enough to fit all types of screens, including mobile devices.
It should include a menu and frequently asked questions page, as well as a contact form for guests who have a question not covered by FAQs.
Adding social sharing buttons to individual pieces of content, such as blog posts, is another useful feature of a responsive web design.
Moreover, your site should be optimized for mobile devices, including smartphones, tablets, and other devices.
Mobile-friendliness is a vital ranking signal for websites, and responsive web design ensures that your website renders well on all devices.
The responsive design of a restaurant website helps you avoid duplicate content penalties and can track your users’ funnels, conversion paths, and user journeys.
And most importantly, these websites are easy to update, with beautiful homepages, reservation templates, and images that change to fit the screen.
Mobile-friendly websites are important for your restaurant, as more people are accessing the web via smartphones and tablets.
A restaurant website that is not mobile-friendly will lose a large number of potential customers.
In addition to optimizing your website for mobile devices, you should also consider the screen resolution of the device your visitors will be using.
Whether they’re using a smartphone, tablet, or desktop, a responsive website will work well.