How Often Should a Website Be Redesigned?
A website redesign is a significant contributor to growth, but how often should it be done? While a website refresh can be effective, it costs more and takes longer. Here are some things to consider before getting a website redesigned:
Having a website redesigned is a big contributor to growth
The design of a website is a critical factor in determining whether it will be effective. 75% of online users judge the credibility of a company based on its design. Old and outdated designs are immediately associated with untrustworthy companies, while clunky or out-of-date designs are the opposite of appealing. Additionally, trends in user behavior, technology, and design practices can change, and what was effective 12 months ago may not be the best option for your current business.
A new website can help improve user experience, speed, and appearance. A well-designed website can also help you increase revenue and leads. A redesign can help you implement conversion optimization techniques, which drive visitors to make a purchase, schedule a booking, or subscribe to a newsletter. A website redesign can help you achieve these objectives without breaking the bank. Here are some reasons why you should consider redesigning your website.
It’s better than a website refresh
There are many reasons to redesign a website, and the most obvious is that your website has become outdated. This can leave your brand looking drab and uninspired, and it can be expensive to do on your own. However, a refresh is better than letting your website get overrun with problems. Here are a few benefits of a refresh. Listed below are some of the most common reasons.
A website refresh does not completely change the structure of your site. For example, while Google might change its logo for a day, it still works the same way. A website refresh allows you to make minor updates to your branding colors, graphics, and content management system, while keeping your existing pages and blog posts. It is better than a website redesign to give your site a new look without making significant changes. In addition to being faster and more user-friendly, a refresh can also improve your website’s Search Engine Optimization (SEO) rankings. You can use free tools such as Google Search Console to measure your website’s performance.
It’s more expensive
There are many factors to consider when determining whether it’s more expensive to redesign a website. The number of pages to be redesigned, how much research will be required, and the frequency of producing new content will all affect the cost. SEO (search engine optimization) is also important, but a good website alone doesn’t guarantee it’ll appear on Google’s first page. As the content and keywords change, so will the cost. The more changes need to be made, the more the price of website redesigns will go up.
A single freelancer can’t handle the work involved, so you might need to hire an expert company to handle the project. This option will cost more, but it’s safer and less risky. A web design agency will have an in-house team of experts who can complete the project on time and within budget. The cost of hiring an agency to redesign a website generally falls into price tiers two and three.
It takes longer than a website refresh
If you are considering making changes to your website, you might be thinking that a website refresh is all you need. In reality, this type of change can take a lot longer than a website refresh. Refreshes are more minor tweaks, such as changing the color of the menu or adding search filters to content. However, a complete redesign involves implementing user research and building out digital strategies to create a new look for your website.
Refreshing a website involves a number of small changes, including a content audit and a page speed improvement. Refreshing a website is a good idea every year or so, to ensure that it keeps performing well and contributes to your digital marketing strategy. While it can be a long and expensive process, the rewards are well worth it. A website refresh also ensures that your website is always current, is valuable to customers, and is in line with your overall digital marketing strategy.