How Often Should a Blogger Post?
The frequency of posting is largely determined by resources. Smaller businesses can post less often, as long as they are consistent, while larger businesses should make it a priority to post nearly every weekday. Blogging can help businesses achieve up to 13x ROI if done well. Read on to find out how often to post and create the best schedule. Then you can start seeing the rewards! You’ll be amazed at how many readers you can attract and keep!
Creating great content on a regular basis
Creating great content on a regular basis is vital to blogging success. Your audience will come to your blog expecting fresh content on a consistent schedule. Publish content frequently so your audience knows what to expect. Consistency helps build momentum and keeps readers interested. The frequency of your posts will depend on how much time you have to create it. When you first start, you might want to publish content only once a week, but as you gain more experience, you can increase the frequency of your posts.
Creating 2-4 new blog posts per week
The rule of thumb for blogging is to create two or four new blog posts a week. A blog post can be considered an internal press release when you want to announce a new product or service. It should contain at least 80 percent of evergreen content and 20 percent promotional content. For social projects, you can post more often than this. It is best to follow the pace of your competitors. Try to produce new content on a regular basis to keep up with their rate and quality.
If you’re a blogger who’s unsure about how much content is necessary to reach a large audience, it’s helpful to set a weekly posting goal. This goal can boost engagement and traffic to your site. You can set the goal of publishing 2-4 new blog posts each week, depending on how much writing time you have available to devote to your blog. However, it is important to consider the time commitment of these posts in light of your larger objectives.
Keeping existing content updated to bring in new visitors
The best way to keep your website fresh is to regularly update your content. New content should be unique, interesting, and useful. Keep in mind that your texts should be geared towards your visitors, answering questions they may have. Here are some tips on keeping your existing content fresh:
Best time of day to post
There are many different reasons as to when is the best time of day to post for a blogger, and no simple formula exists. However, based on studies, the best time of day to post is between 7am and 9am EST on Monday and Thursday. In general, you’ll get the highest traffic and comments at these times. You can also publish during the weekend, when your target audience is more likely to visit your site and comment.
SproutSocial, a social media analytics platform, recommends that you publish blog post promo content on Instagram on Fridays between 10 a.m. and 11 a.m., while the worst time is Sunday. As a general rule, posting on Sundays is the worst time of day for Instagram, but this depends on your niche and audience. For example, the food and beverage industries report better results if they post on Fridays. The same goes for travel brands.