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How Often Should a Blog Be Updated?

When a blog owner decides to write a post, they have two options: update it daily or wait for a month. Generally speaking, the more frequently you update your blog, the more subscribers and repeat visitors you’ll have, and more opportunities to attract more leads and customers. Moreover, the more frequently you update your blog, the more chances you’ll have to attract social shares and leads. But how often should a blog be updated? In this article, you’ll learn how to maximize the effectiveness of both options.

Content calendars make writing a blog post easier

A content calendar is an excellent way to organize your work, whether it’s weekly blog posts, monthly newsletters, or videos. You can also organize your calendar monthly or bi-annually for even more efficiency. By creating a calendar and sticking to it, you’ll save time, which you can spend on more creative marketing pursuits. One great use of a content calendar is to help you stay on track with your editorial calendar.

Choosing topics that work on an evergreen basis

Choosing topics that work on an evergreen base is a great way to create consistent content and attract readers. However, you need to choose topics that will not only keep readers interested, but also improve upon the content that has already been created. This will ensure that your content is not just copy and pasted from the internet, but that it will add real value for the reader. Here are a few tips that will help you choose topics that work on an evergreen basis.

Posting daily

It’s possible to have an excellent blog with great content, but if you want to rank on Google and earn traffic, posting every day won’t get you the results you want. Writing great content takes time, and most bloggers report that spending at least six hours on one post per day is not worthwhile. This is due to the fact that fewer people are likely to look past the first page of a blog. It’s not possible to post every day, so you need to keep a schedule.

Posting weekly

One of the best ways to maximize the SEO benefits of your blog is by posting at least once a week. Depending on the size of your blog, you can even post more than once a week. Aim for one or two posts a week, but do not go overboard. If you’re running a small blog, one post per week is probably enough. For larger blogs, however, multiple posts a week is ideal.

Posting monthly

How often should you post a blog? The answer depends on the type of business, industry, and sales strategy. According to HubSpot, B2B and C2C companies that post more than 16 blog posts a month receive twice as much traffic as those that do fewer than four. The frequency of your blog posts will ultimately depend on how much content you can produce. Generally, you should post at least once a week to gain the most benefit from it.

How Often Should a Blog Be Updated?

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