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If you don’t know what you’re doing when running a Pay Per Click (PPC) campaign, it will cost you… a lot. It’s so very important that you learn how it works. When you set up an Adwords campaign, it is not a couple of clicks and watches the traffic flow, far from it. It would be best if you took some time, do some testing, and repeat until you’ve got your campaigns dialed in. 

Google Adwords Campaign Management Key To Sucess

Of course, if you have the budget, you can hire a firm to manage your campaigns for you. Many places will do this full-time for you. They can set up all your campaigns, write the ads, adjust your daily budget, find the keywords, etc. It’s not cheap but if you have more money than the time it may be a good option. 

The most important element of any Adwords campaign is picking the right keywords. If you’ve used PPC even a little bit, you undoubtedly realize that some keywords will cost you a lot more per click than others. To save yourself a lot of money but still get solid click-through rates (CTR’s), you will need to find those keywords that ‘fly under the radar. They will still get a decent amount of searches, but they aren’t as competitive.

These ‘long tailed keywords’ are keyword phrases. The one or two-word keywords are almost always a way to compete for the average small internet marketer. Most smaller online marketers don’t have the budget to be able to compete on these keywords. 

Another thing you will need to keep in mind is that all the major search engines, Google, in particular, love to change things up. They aren’t that concerned with the smaller online advertisers or the affiliate marketers. They are catering more to the people who do the searching and the big boys, the advertisers who spend millions a year. For that reason, it’s tough for the little guy to keep up with the constantly changing rules, which can make managing any Adwords campaign a real challenge. 

If you want to lower your pay-per-click cost on a certain keyword, provide a quality ad. One of the ways Google decides how much everyone will spend on a certain keyword is by their quality score. Now, who knows exactly how they figure that, but one component is your click-through rate. The more people who click on your ad, the better your score will be and the lower your bid price. 

The way Google looks at it is that if many people are clicking on your ad, it must be very relevant to the keyword you have targeted. That’s what they want, so their searchers are kept happy. If you provide that relevance, they will reward you by giving you a better quality score, translating directly into lower bid prices for that keyword. 

Google can be a little like the land of OZ, strange and mysterious, and you never know what’s waiting around the next corner. To make your life easier, try to find a professional to help you with your Google Adwords campaign management. If you can’t do that, then at least keep these tips in mind when you set up your next campaign.

Google Adwords Professional Getting Certified For Success

No matter what type of online business you are building, the one thing you will need is a steady stream of qualified visitors to your website. There are many ways online that you can find traffic. They usually fall into two categories: slow, cheap, and easy, or fast and complicated. Google Adwords falls into the latter category, which is why many people would like to hire a Google Adwords professional to help them set up and run their PPC campaigns. 

Of course, there is another option: you could undergo the certification process yourself and then not only learn to run your own effective Google Adwords campaign, but you could also charge other people to run their campaigns for them.  

Getting the certification yourself will not only help you hone your PPC skills but will give you another income stream for your online business. It’s the best of both worlds. This is a good option for anyone who has the time but doesn’t have the money to hire someone to run their campaigns for them. 

If you want to go this route, all you need to do is sign up for free. You will find all the training you need, from the most basic up to advanced techniques. And the coolest part? It’s all free. 

You will have access to all the tutorials that come in both video and text format, and you can go through the information at your own pace. Once you’ve mastered the beginning skills, you can take your ‘education’ to the top and become a certified Google professional. Once you reach that state, people will pay you to help them with their PPC campaigns. How cool is that?

Once you are ready, you will have to pay a fee to take the test. The last time I checked, it was only $50 (though that might change, so check first). But even so, a $50 investment in your business is peanuts. And if you consider that you can charge people to help them with their campaigns, it just becomes a very smart business investment. 

As I said, other than the cost of the test, the tutorials are free. Just be careful of any program that charges you a fee to teach you how to be better with Adwords. Don’t get me wrong, some excellent programs can teach you how to run your own Adwords campaigns successfully, but some don’t even come close to delivering what they promise. 

Before you buy, make sure you do your due diligence and thoroughly check them out. Find testimonials, go to forums and ask around about certain programs (be careful, you know that most people like to complain, so carefully evaluate the claims both pros and cons. Make sure you don’t listen to someone who has an ax to grind).

Whether you want to hire a Google Adwords professional to help you with your PPC campaign or you want to become a professional yourself, be willing to commit to it fully, and you’ll be very happy with the results you get.

3 Tips Plus More Google Keywords Tool

The internet is the only place I know where you can access so many valuable tools for free. One of the most widely used of these free tools is the Google keywords tool. This online resource is available to everyone who wants to use it and the best part about it, besides the fact that it’s free, is that it’s very easy to use. 

Don’t let its ease of use and the fact that it’s free to distract you from the real power of this tool. There are very few things you can do online from a marketing standpoint (actually, there may not be any. I can’t think of one right at the moment) where you don’t need a great list of highly searched-for keywords. 

Who better to turn to for that information than the biggest search engine around? They most certainly have access to what their searchers are looking for online and what words and phrases they are using for that search.  

Most of the time, it will make sense to follow some basic steps when undertaking keyword research:

  • 1. First things first. Use your head, think up a list of 10 or so ‘base keywords.’ These are very general keywords and would probably be too broad and competitive for you to target; they are just the first step. 
  • 2. Take your preliminary list and head over to the research tool. Plug each of these broad keyword phrases into the software, and it’s very easy. Each of the broad phrases will give you a smaller, more drilled-down list. Some words and phrases will show up more than once, but you will get some new phrases. Also, not all the phrases will work for your niche, but again, you’ll get some ideas of other possible keywords. 
  • 3. From these two steps, you’ll probably already have a pretty long keyword list. A few things you’ll need to remember is that these lists will be good, but don’t think for one minute that all of the good keywords will be included on the list… they won’t be.  

Also, don’t mistake paying too much attention to the estimates of cost per click, average monthly searches, or competition. These are only broad ideas. 

Many new online marketers will make a huge mistake when it comes to keyword research. They will focus on the most highly searched phrases they can find. They will figure that if that many people are using a certain keyword, it will make sense for them to use that keyword and benefit from all that traffic. 

Sounds good. The only problem is that hundreds of thousands of other online marketers have the same idea. The keyword may get a ton of searches, but it will also have a ton of competition.  

Instead, focus on those keywords that ‘fly under the radar. They still get a lot of monthly searches, but they aren’t as competitive, which means you’ll have an easier time getting ranked for those keywords, and you’ll pay less per click for those keywords. All this information will be yours when you use the Google keywords tool.

Getting It On Target Google Keyword Research

Does your online marketing require you to have a long list of top-notch keywords? For almost every form of online advertising, the answer would be a resounding ‘yes. There are many tools you can use to perform your keyword research, and one of the best ones (and it’s free) is the Google keyword research tool.

Google is the king of search engines, and with all that traffic, you know that they have a handle on what words and phrases people are searching for online. 

You can leverage their knowledge and use it to your benefit. By using their keyword tool to target a great list of keywords, you’ll be ready for whatever type of online marketing campaign you’re planning on running. Whether you do pay per click, search engine optimization, article marketing, or a combination of all, having access to such an intuitive keyword tool can make your online marketing life a lot easier. 

Of course, it’s generally not a good idea to put all your eggs in one basket or to depend on online statistics too heavily. When you search using this keyword tool, you can set it up to provide you with a lot of information. You can get the number of monthly searches, an estimate of how much a certain keyword will cost per click if you’re running a pay-per-click campaign, as well as an estimate of how many competitors you’ll face in any given niche. 

All these statistics will offer you only general estimates, so don’t set up your campaigns and expect it all to go according to the estimates. If you find a great keyword that you want to use and the keyword tool says that the average cost per click is $1.34, you must be aware that your actual cost could be higher or lower. Don’t get too caught up in the estimates. 

The actual amount you’ll pay per click will depend on many variables. One of these variables is the quality score Google has given your ad. The quality score is based on many things; one of them is your click-through rate (the number of times your ad is clicked on compared to how many times it’s shown). 

The more targeted your ad is to your keyword, the more clicks you’ll get, or at least that is the way Google looks at it. If two competitors are each bidding on the same keyword, the one who has the highest quality score will get charged less for that keyword than their competitor.  

The way Google looks at it, a high click-through rate is like an endorsement that your ad is relevant and on target. The searchers like it, so Google likes it. 

When using the free Google keyword research tool, be careful not to get too caught up in the numbers. The average cost per click and the average monthly searches give you an overall idea of whether the keyword is viable or not, and these numbers are not written in stone.

Learn Before DIY Google Adwords Tips

One of the best Google AdWords tips I can give you is not to consider this a do-it-yourself type of traffic tool. Adwords has many elements to it, and if you want to make more money than you spend, you will need to find someone, or some course, to teach you how to get the most out of it. 

Pay Per Click (PPC) can work exceptionally well at getting hordes of very targeted traffic to your website virtually instantly. Of course, you may be asking, if it’s so good, why doesn’t everyone use it?

That is the crux of the matter. PPC is not an easy thing to learn how to do. It will take time, and you need to be willing to invest the time and the money. You will need to carefully test and track various elements of each ad that you place. At the start, you will spend way more money than you will earn

Another challenge is that Google isn’t worried too much about you or your advertising budget; they are more concerned that their searchers get what they are looking for. The searchers on any of the search engines are the real customers, and if they don’t find what they want, they’ll go elsewhere. That is why Google wants to make sure to keep them happy by providing them with just what they’re looking for. 

To do this, Google will periodically change the way they do things. They will rewrite an algorithm or make other changes, and if you’re not right on top of those changes, you can find that the ad that once made you a lot of money is now costing you a lot of money. 

Here are a few tips that you can use to optimize your PPC campaigns:

  • 1. Find a course or a mentor who can teach you the ins and outs of PPC advertising. If you try to jump in and figure it all out on your own, you had better make sure you have a lot of time and very deep pockets. 
  • 2. Carefully choose the keywords you use. Don’t even try to compete for the one or two-word keywords since they will almost always have so much competition you’ll be spending way too much per click. Instead, focus on the keyword phrases that have 3, 4, or 5 words in them. These ‘long tailed keywords’ can fly under the radar yet still get you decent click-through rates (CTR’s). 
  • 3. Always test your ads. You can do this by having several versions of each ad running at the same time. Find out which headlines get the most clicks, which body text gets the most clicks, etc. Keep testing until you’ve got a winning ad. When testing, make sure you only change one element at a time; otherwise, you won’t know which change made the difference. 

Out of all the Google Adwords tips I can give you, I think the most important is finding someone to show you the ropes. PPC is effective if you know how to do it right, but if not, it can very quickly become a money pit.

Essential Keyword Search Google Free Tool

Essential Keyword Search Google Free Tool

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