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Hey, everyone trying to make money online knows the saying, “the money is in the list.” To get the most out of your email marketing, start using video email marketing. You can use videos to drive traffic to your site or offer. You can also include great, helpful videos in your email messages. 

Video Email Marketing – Short And To The Point

An interesting well made video will grab the viewer’s attention. When you get them to your website, you can have another video encouraging them to sign up to your email list. A great incentive to get them to sign up is by offering them something of value, say a short course on something related to your niche. 

Once they sign up, you can then send them email messages, complete with videos, that will teach them a skill or teach them how to expand on an existing skill. Doing that will really create a high perceived value. 

Here are a couple of tips to help you get the most out of all your video marketing efforts:

  • 1. Grab their attention fast. People online have short attention spans. Have an interesting headline, something that is controversial or intriguing and will make them want to know the answer. 
  • 2. The next step is to answer the age-old question of potential customers. What’s in it for me? Telling them how great your product or service is won’t get you too far. You need to spell out what your product or service will do for them. How can they benefit, and why should they buy it?
  • 3. The next thing you have to do is tell them why they should trust you or care about what you have to say. What ‘credentials’ do you have?
  • 4. Another thing you have to do, and it may sound mean, is to find your prospect’s pain and rub salt in it. I know that sounds horrible, but you have to remind them of what they need and why they need it, and it needs to hit them on an emotional level, and then you can provide them with relief to that pain. 

For example, if you are selling a dog training guide, you could remind them of the times they are missing out on spending with their dog because their dog isn’t trained. Remind them of all the missed walks on the beach or at the park simply because they can’t trust their dog to behave. 

Once you’ve done that and gotten them to that emotional place, offer them a solution. Tell them that your dog training videos will cure that, and they will take their well-behaved dog with them anywhere. 

See how you ‘play on their emotions? You remind them of their pain, using inspirational words and thoughts, then offer them a solution. 

Creating an interesting video email marketing series is as easy as following the directions above. Using these tactics will help you get the most out of all the emails you send. You will have fewer ‘unsubscribes,’ and you will make more sales as your list grows.

Broadcast Email Marketing Can Make You Or Break You

By now, you probably understand the importance of capturing your website visitor’s contact information using an opt-in form and building a large email list of potential customers. This is an extremely effective tool to help you develop a relationship with your online visitors.  

This is mostly the only way to build a relationship since many of these people won’t return to your website again. Once you’ve got an email list, you can use broadcast email marketing to let them know about any new product or service you’re offering. 

For contacting your email list, you basically have two ways to do it. You can just load a series of pre-written emails into an autoresponder service that will send the emails over whatever period you choose. That way, everyone who signs up to your list will receive all the emails in your series one after the other in order until they’ve received them all or you’ve added more. 

This method is a fantastic way to keep in touch with the people on your list. Since the method is automated, it doesn’t take any time from you (once you’ve written and loaded the emails, of course).

But if you’ve got a sale coming up or you’ve just added a wonderful new service. You want to let all the customers on your email list know about it right now; you want to email broadcast. You can set this message to go out at a certain time or a certain day, but everyone on your list will get this email at the same time… if that’s what you want. 

You can even customize a broadcast so that only part of your list will receive it. It’s up to you. But this is the method you will want to use if you have some hot news that you just want to let everyone know about right away without adding this message to your series and have to wait several days for some people on your list to receive it. 

To be as effective as possible, here are a few things you need to make sure you are doing for composing your email messages:

  • 1. If you want as many people on your list to actually open and read your email as possible, make sure that whatever headline you choose is interesting and compelling. You want to excite your readers and make them eager to open your email. Make an interesting headline. 
  • 2. An interesting headline will only take you so far, though.  It’s also important that your message is on point and short. Mostly, you want your reader to be engaged in your message before they’re finished reading the first paragraph. If you can hook them and get them to read your entire message, you will have a much better chance of getting them to take the desired action. 
  • 3. Don’t be afraid to ask them to make a purchase or do whatever else it is you want them to do, such as sign up for your newsletter, etc.  You’d be amazed at how many marketers actually cannot ask for the sale. Whatever action you want them to take, provide them with a clear and easy-to-understand call of action such as: buy now!

Broadcast email marketing is a great way to let everyone on your list know about something special all at the same time.

Business To Business Email Marketing

Email marketing is an extremely efficient and effective method of increasing your sales and customer base. Still, as with so many other marketing tools, if you don’t know what you’re doing, it can actually cause more harm than good. Never forget that you are marketing to other companies and not individuals, so your messages need to be tailored to your actual audience. 

When your company is trying to establish a business-to-business email marketing strategy, your approach has significant differences than if you were working on a business-to-consumer campaign.  

Here are a few of the major points you need to consider creating a more effective and profitable email marketing campaign:

  • 1. Keep it simple. If you were to meet with a prospect in person, you would ensure that your pitch was straight to the point. When sending B2B emails, you want to achieve the same no-nonsense tone. Their time is valuable, and you want to prove to them that you appreciate that fact by getting right down to business in your email, just as you would if you were talking to them in person. 
  • 2. Don’t forget the “WIIFM” (what’s in it for me) approach to your email messages.  Make sure that you clearly articulate what advantages your company can provide to their company and why it just makes sense for them to do business with you. Structure your email message in such as way as to set yourself apart from the competition.  
  • 3. Don’t be afraid to ask them for their business. If you don’t have a clear call to action such as ‘click here now, for example, they may do nothing. It’s one of the most common mistakes marketers make; they don’t ask the prospect to actually take action; they cannot ask for the sale. Don’t make this mistake. 
  • 4. To optimize the effectiveness of your email campaign, make sure you take the time to learn more about your prospect’s business and what you can do to help them.  This information can prove extremely helpful when you are composing your email message. By adding specific points to your email that would only apply to their particular business, you are letting them know that you’ve taken the time to learn about their company and their needs, which will help you build trust with them. 
  • 5. Remember, this business has its own marketing campaigns, and they are familiar with all the tricks.  Don’t try too hard to ‘sell’ them. Keep your message short and on point, and follow up with a firm and clear call to action. 
  • 6. Track your results.  You want to keep track of open rates and an increase in sales and/ or customers. You need to know which campaigns work and which ones didn’t. This information will allow you to tweak the ones that work, reuse them, and start from scratch on some less effective campaigns. 

Email marketing can be a tremendous benefit to any business building strategy. Take the time to research your market before you implement your business-to-business email marketing plan. This added step will allow you to make more money and increase your customer base for a tiny investment.

Digital Age Strategic Marketer iMailing Global Sourcing Best Net

Digital Age Strategic Marketer iMailing Global Sourcing Best Net

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