- 1 A Guide To Setting Up Your Performance Marketing Today
A Guide To Setting Up Your Performance Marketing Today
To ensure article marketing success, there are many things you have to take into consideration. Article marketing is one of the surest ways to get some very targeted traffic to your website. It’s easy to learn and do, and it won’t cost you a penny if you’re willing to do the work yourself. There is a very low learning curve, and since it’s free to do, it won’t cost you even if you make a mistake or two in the beginning.
Article Marketing Success Overview
A brief overview of article marketing: you may know that search engines online want to provide their customers with a good experience. That means that when someone searches for something online, the search engines want to make sure that that person finds just what they are looking for. They only want the freshest, most accurate information. This will keep their customers happy, which is what they ultimately want.
If you can provide that new, fresh content, you will be rewarded by having your article appear at the top of the search engine results for that keyword. For example, if you’ve got a website that sells dog toys and you write a good article with the keyword ‘best dog toys,’ your article can appear on the first page of results when someone types in the search term ‘best dog toys.
Of course, the first thing you have to do is to pick a good keyword. I can almost guarantee that the keyword I used in the example above is way too competitive for you to rank for. There is a bit of a balancing act when it comes to finding a keyword to target. You want a keyword that gets a reasonable number of monthly searches yet doesn’t have too much competition. While there are no hard and fast rules, a good guideline to follow is to find a keyword that gets at least 1,500 searches a month but has 20,000 or less competition.
So to increase your chances of success with article marketing, your first step is to pick out several good keywords for your niche.
Next, you’ll want to write several articles for each keyword. Suppose you have ten good keywords that you’ll want to write 3-5 articles for each keyword. I know there’ll be a little overlap in your articles since you’re using the same keyword; just try to make them as unique as possible.
You don’t need to write a novel; just help your readers learn a new skill or useful information. Make sure you proofread your article and check the spelling. Insert your keyword phrase in the title, the first, middle, and last paragraphs. That should be plenty. Don’t ‘stuff’ your article with keywords, or it will be rejected.
The next thing to do is to submit your articles to article directories. There are hundreds online to choose from, but one of the best is Ezinearticles.com. Don’t think of this like some publishing company that will turn you down. As long as your article abides by the rules of the article directory, it will be published.
Follow these simple steps to ensure your article marketing success.
Key To Success Google Adwords Campaign Management
If you don’t know what you’re doing when running a Pay Per Click (PPC) campaign, it will cost you… a lot. It’s so very important that you learn how it works. When you set up an Adwords campaign, it is not a couple of clicks and watches the traffic flow, far from it. It would be best if you took some time, do some testing, and repeat until you’ve got your campaigns dialed in.
Of course, if you have the budget, you can hire a firm to manage your campaigns for you. Many places will do this full-time for you. They can set up all your campaigns, write the ads, adjust your daily budget, find the keywords, etc. It’s not cheap but if you have more money than the time it may be a good option.
The most important element of any Adwords campaign is picking the right keywords. If you’ve used PPC even a little bit, you undoubtedly realize that some keywords will cost you a lot more per click than others. To save yourself much money but still get solid click-through rates (CTR’s), you will need to find those keywords that ‘fly under the radar. They will still get a decent amount of searches, but they aren’t as competitive.
These ‘long tailed keywords’ are keyword phrases. The one or two-word keywords are almost always a way to compete for the average small internet marketer. Most smaller online marketers don’t have the budget to be able to compete on these keywords.
Another thing you will need to keep in mind is that all the major search engines, Google, in particular, love to change things up. They aren’t that concerned with the smaller online advertisers or the affiliate marketers.
They are catering more to the people who do the searching and the big boys, the advertisers who spend millions a year. For that reason, it’s tough for the little guy to keep up with the constantly changing rules, which can make managing any Adwords campaign a real challenge.
If you want to lower your pay-per-click cost on a certain keyword, provide a quality ad. One of the ways Google decides how much everyone will spend on a certain keyword is by their quality score. Now, who knows exactly how they figure that, but one component is your click-through rate. The more people who click on your ad, the better your score will be and the lower your bid price.
The way Google looks at it is that if many people are clicking on your ad, it must be very relevant to the keyword you have targeted. That’s what they want, so their searchers are kept happy. If you provide that relevance, they will reward you by giving you a better quality score, translating directly into lower bid prices for that keyword.
Google can be a little like the land of OZ, strange and mysterious, and you never know what’s waiting around the next corner. To make your life easier, try to find a professional to help you with your Google Adwords campaign management. If you can’t do that, then at least keep these tips in mind when you set up your next campaign.
Google Keywords Can Make Or Break You
Using Google keywords tools makes your online life a little easier. You don’t have to pay a monthly subscription to get accurate, up-to-date keyword information. This free keyword tool can help anyone with their online marketing efforts.
No matter what type of online advertising you are doing, having a great list of targeted keywords is imperative. If you don’t, you will either have ineffective campaigns, or you will waste much money on pay-per-click campaigns, or both. There is a fine line between a good keyword and a keyword that has too much competition.
It would be best to find the keywords that land somewhere in the middle between a decent amount of searches and too much competition. That is a rookie mistake: thinking that a keyword that gets a ton of searches every month is a good keyword to target. The truth is that any keyword like that will be hugely competitive.
Even if you can afford to spend the money on that keyword, why? In virtually every niche online, many keywords aren’t so competitive that it will cost you an arm and a leg to advertise with them, yet you can still get a lot of monthly searches.
Unless you’re a glutton for punishment, I would steer clear of the overly competitive keywords and focus more of your attention on those keywords that fly under the radar.
A good rule of thumb is to target keyword phrases with three or more words, get at least 1,500 searches a month, and have less than 20,000 competitors. These parameters will be a great place to start. You will be able to tune it in more as you go along, but you need somewhere to start, so use this guideline.
When doing your keyword research, make sure that you carefully consider the parameters for the exact type of campaign you are planning on running. For example, if you are running a pay-per-click (PPC) campaign, you’ll want to have a ballpark idea of how much each keyword will cost you when it’s clicked on.
The average cost per click is one of the details you can include in your keyword research. Of course, this is just an estimate, but it gives you a place to start. Another thing you may want to consider is the amount of competition.
This too can be found (an estimate only, it’s not a ‘solid’ number) when doing keyword research using the Google keyword tool. All of this can be put together to give you a snapshot of what keywords are good ones to go after and which ones will most likely be a waste of time.
Out of all the major search engines: Google, MSN, and Yahoo, Google is the top dog. You can benefit from their knowledge about the people using their search engine to find information online.
Using Google keywords will give you a unique insight into what words and phrases people are looking for when searching online. Finding these keywords can be like finding a treasure map. If you put together a great campaign using great keywords, it’s just a matter of time until you’ll find internet treasure.